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How to support pollinators

Pollinators (like bees, wasps and butterflies) are pretty wonderful creatures. They do a vital job in pollinating plants and crops, which all other wildlife (including us!) relies on to survive and thrive. They are incredibly important for our environment, but unfortunately their populations are declining.

We can all do our bit to support pollinators. By planting wildflowers you can create a ‘bee buffet’ full of the nectar and pollen that’s so important, and it looks great too! We’ve put together our top tips on how to plant flowers to support pollinators at home and at work.  

We’re so excited to team up with Punch Pubs to create a network of pollinator-friendly pubs. They are planting and growing plants to attract bees and butterflies at their pubs, as well as spreading the word about how important our pollinating friends are.  

Why not be inspired by these amazing ‘pollinator pubs’ and create a wildlife haven in your own home or business? It doesn’t take a lot of work or space and our simple guides below will help you get started.

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Close up of bee on bright yellow flower.

What are pollinators? 

As they visit flowers to drink nectar or feed on the pollen, pollinators transport pollen grains between various plants, meaning they can reproduce and produce more seeds. Bees, wasps, flies, butterflies, beetles and even birds are all pollinators, and they’re vitally important – ¾ of the crops we eat are dependent on pollinators in some way*.  

*How much of the world’s food production is dependent on pollinators? – Our World in Data 

How to help pollinators

Planting wildflowers and other plants is a great way to support pollinators. Here’s how to get started.

Field of colourful wildflowers

Why are wildflowers important?

Wildflowers are really important for pollinators, wildlife and the environment. They provide vital nectar for bees, wasps and other pollinating insects. The dried seedheads are an ideal place for these insects to hatch their young. 

Wildflowers also add natural protein to the diet of cows, sheep and other livestock. Their root systems help to reduce erosion by holding the soil together, which can absorb and filter more rainwater, reducing the impact of flooding and drought. 

And they’re not just useful – they look great too and provide a beautiful interface between humans and nature, contributing to our health and wellbeing. 

Read more about wildflowers 

Not only are wildflowers good for the planet, they are really good for us too! Our connection to wildflowers is undeniable – inspiring art, creativity and conservation, so find a space near you and get planting!