Lexy Matthews, Communications Officer at the Campaign to End Loneliness, talked to us about their new nationwide campaign.
There are nine million lonely people in the UK and four million of them are older people. At the Campaign to End Loneliness, we believe that people of all ages need connections that matter.
According to our recent polling, almost four in five of UK adults feel there is less of a sense of community in the UK than there was 20 years ago. This loss of belonging and community puts people at higher risk of experiencing loneliness.
However, at the Campaign to End Loneliness, we believe we can all play a part in tackling loneliness and improving our sense of community. 91% of us think that small moments of connection, like saying hello on the bus, or smiling at someone in the street, can make a difference to someone who is feeling lonely.
This is why we launched our nationwide campaign, Be More Us.
We want to encourage the small, easy, everyday things we can all do to feel more connected and part of our communities, and help tackle loneliness. We launch the latest stage of Be More Us on 25 September, going live over a month with four animations featuring ways everyone in the UK can connect and feel part of their community: Get to Know Your Neighbour, Put Down Your Phone, Walk and Talk and Make the Wait Great.
We will feature over 20 blogs from people and organisations across the UK who are inspiring people to connect across the UK. Alongside this, we have also launched a Facebook group, where people can share their ideas and connect with others at home and across the country.